Margawise
From idea to insight — on the right path.
Product managers and Entrepreneurs don't lack ideas.
They lack structured thinking before committing to them.
Margawise is a visual reasoning workspace that helps you challenge assumptions, uncover blind spots, and validate decisions before execution.
The Problem
Execution Fails When Thinking Is Shallow.
The path from idea to build is well-worn. What happens along the way is not.
Most workflows
Usually missing
- Explicit assumptions
- Structured argumentation
- Counter-arguments
- Linked evidence
- Clear reasoning chains
This leads to
- Confident narratives
- Fragile logic
- Expensive mistakes
Common patterns
Where Thinking Goes Wrong
These flaws undermine decisions before execution starts. Each leads to confident narratives built on fragile logic.
Confirmation bias
You seek data that supports your idea and overlook conflicting signals. Evidence is filtered to fit the narrative.
Forced market narratives
Market sizing is adjusted to justify the direction. The answer is decided first; analysis follows.
Strategy theater
The deck looks strong. The reasoning underneath is weak. Presentation substitutes for rigor.
Fragmented thinking
Your logic lives across docs, slides, whiteboards, and your head. Nothing connects; nothing can be challenged.
The solution
A Structured Thinking Workspace
Challenge assumptions, map evidence to claims, and make decisions with clarity—all in one visual reasoning canvas.
Typed nodes
Ideas, assumptions, risks, evidence, unknowns—each with clear semantics.
Graph reasoning
Connect ideas in a web of logic instead of linear documents.
Explicit links
Connect claims to supporting logic and evidence.
Counter-arguments
Visible opposition so you don't miss what contradicts your view.
Compounds over time
A persistent system where your reasoning accumulates.
Comparison
From Chaos to Clarity: Structured Thinking That Works
One place for your reasoning—no more scattered docs or buried logic.
Traditional Approach
Challenges
- Unstructured notes prone to data loss
- Linear documents, low efficiency
- Delays and missed follow-ups
- Arguments buried in text
- Static decks, fragile logic
- One-directional, no challenge
Margawise
Our Solution
- Structured nodes, explicit semantics
- Graph-based reasoning, all connected
- Automated reminders and visibility
- Explicit assumption mapping
- Living reasoning model
- Designed for challenge and rigor
Philosophy
Core Principles
Explicit Assumptions
If it isn't written, it can't be challenged.
Structured Argumentation
Claims must connect to evidence.
Counter-Thinking
Every idea deserves opposition.
Persistent Reasoning
Your thinking improves over time.
Process
How It Works
Start With a Hypothesis
Define the core idea or problem.
Decompose It
Attach assumptions, risks, evidence, and unknowns.
Refine
Iterate until the reasoning is robust.
Audience
Built for structured thinking
Decision-makers who need to validate reasoning before execution.
Built for
- Product ManagersValidating feature bets before committing to roadmaps
- FoundersTesting strategic direction before scaling
- Strategy LeadsBuilding defensible arguments for major decisions
- MBA studentsStructuring case analyses and thesis arguments
Not built for
- Task managementUse a project or todo tool instead
- Casual brainstormingFor quick ideas, a whiteboard or doc is enough
- Simple whiteboardingMargawise is a reasoning system, not a drawing canvas
Support
FAQ
If your thinking is fragile, your strategy will be too.
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